The design of the new "Giorgio Armani" store is located inside the "Outlet Village Torino" where there are numerous storefronts of prestigious fashion companies. The new store, which is large in size, has numerous shop windows facing the central promenade of the Outlet, ensuring optimal visibility and allowing natural light to penetrate inside, enhancing the brightness, linearity and cleanliness of the space. The neutral floor, made of large-format light gray tiles, gives the space a feeling of airiness and brightness, creating a pleasant contrast with the furniture and displays. The false ceiling, completely black, was chosen to generate a sharp contrast with the light-colored walls and floor, adding a touch of refined originality. The lighting, consisting of black tracks, is designed to focus on the crucial points of the store, such as the product displays. The furniture, consisting of metal displays and hangers, is made of light tones that contrast elegantly with the dark ceiling. This contrast further enhances the products, giving the room a sophisticated atmosphere that enhances the quality and style of the brand. The lighting is carefully designed to highlight the most significant details of the products through the use of tracks built into the ceiling, directing the light to highlight the merchandise on display and creating a welcoming and elegant atmosphere in keeping with the brand's image. The overall design of the space is inspired by Giorgio Armani's distinctive aesthetic codes, where elegance, modernity and restraint are emphasized by the selected materials and minimalist lines of the furnishings. The result is a perfect balance between aesthetics and functionality, with every element of the store designed to reinforce the brand's image as a symbol of luxury and high quality.








Facts and figures
Turin, IT | 2017
STATUS Completed
CLIENT Giorgio Armani
AREA 550 m²
TYPE Commercial
Team
ARCHITECTS A. Giaquinto, C. Abrami, A. La Porta
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